THRIVE IN THE PARTNERSHIP ECONOMY
Who do consumers trust in today’s world? More than ever, consumers turn to the authentic voices of publishers, influencers, content creators, and even other businesses that recommend and refer consumers to products and brands. This commercial information and these relationships are at the heart of the new partnership economy — and you need to be a part of it to thrive.
That’s why you need this essential new guide.
What is the partnership economy?
The partnership economy enables collaborative relationships between businesses and partners to reach their objectives, such as referring customers, increasing brand awareness, and more.
The Partnership Economy takes the first comprehensive look at:
How trust and authenticity are the new currency with consumers
Real-world case studies of partnerships with influencers, leading publishers, mobile, strategic business, and loyalty partners
Practical steps to starting a partnerships program
What the future holds for businesses in the burgeoning partnership economy
What exactly are partnerships?
In The Partnership Economy, you’ll discover partnership examples in six high-growth categories.
Creators, influencers, and brand ambassadors
Leading publishers
Mobile partnerships
Strategic business partnerships
Community groups, associations, and caused-based organizations
Coupon, cashback, and loyalty partners
Creators, influencers, and brand ambassadors
These trendsetters and authorities are able to generate demand for products, services, and experiences. Explore how names like Chloe Wen and Savage X Fenty grow together.
Leading publishers
These referral partnerships are built on the trusted content of publications such as Better Homes & Gardens. Learn what commerce content is all about.
Mobile partnerships
If you want to be where your customers are, app-based partnerships like Target has with Samsung are the way to go.
Strategic business partnerships
Hollister and Xbox are able to tap into each other’s audiences with their symbiotic B2B relationship. Read about their strategy and others.
Community groups, associations, and caused-based organizations
Discover how everyone wins when brands like Crocs form performance partnerships with nonprofits like AAA.
Coupon, cashback, and loyalty partners
Read how affiliates like Ibotta help enterprises such as Kohl’s reach new audiences, drive sales, and generate additional revenue with savings, perks, and points.
A primer and roadmap for businesses, creators, and publishing professionals
What exactly are partnerships?
In The Partnership Economy, you’ll discover partnership examples in six high-growth categories.
Creators, influencers, and brand ambassadors
These trendsetters and authorities are able to generate demand for products, services, and experiences. Explore how names like Chloe Wen and Savage X Fenty grow together.
Leading publishers
These referral partnerships are built on the trusted content of publications such as Better Homes & Gardens. Learn what commerce content is all about.
Mobile partnerships
If you want to be where your customers are, app-based partnerships like Target has with Samsung are the way to go.
Strategic business partnerships
Hollister and Xbox are able to tap into each other’s audiences with their symbiotic B2B relationship. Read about their strategy and others.
Community groups, associations, and caused-based organizations
Discover how everyone wins when brands like Crocs form performance partnerships with nonprofits like AAA.
Coupon, cashback, and loyalty partners
Read how affiliates like Ibotta help enterprises such as Kohl’s reach new audiences, drive sales, and generate additional revenue with savings, perks, and points.
Praise for The Partnership Economy
Full of a-ha moments. . . . The basic concept of referrals is the same, but the potential configurations, the consumer focus, and the lynchpin of trust are groundbreaking.
Neil Patel, owner, NP Digital, and author of Hustle
As the digital economy grows globally, partnerships will be the most important frontier. Dave Yovanno’s wisdom is not just prescient, it’s timely.
Sunir Shah, CEO, AppBind, and president, Cloud Software Association
Partnerships are now one of the main food groups for business growth, and The Partnership Economy is the essential cookbook.
Michael McNerney, publisher, Martech Record
Explore training and resources
Wherever you are in your partnerships journey, you can access resources to learn and grow.
Meet the author
DAVID A. YOVANNO
David A. Yovanno is the CEO of impact.com, the global standard partnership management platform that makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go.